Ottawa Buzz

                                                                       by Director Rosemary Buerger

Customer Service is Valuable Trait

We often have conversations in the office regarding our customer service. We strive to provide good, valuable information and customer service. Today we discussed the connection between the longevity of a business and customer service.


We've all experienced a variety of levels of service. Not every experience is great. But sometimes that experience is so great you want to shout it from the rooftops to shop at that location. We often receive this kind of experience from the businesses we visit. It makes you feel good to be appreciated as a consumer.


How can you elevate your customer service to have raving fans? Here are a few tips.


  1. Always greet your customers when they come into your shop. Being welcomed not only makes each person feel special but it is also nice to feel seen. Once you've greeted them and learned their name, use it. It's nice to hear a simple hello but if you hear your name in that follow-up conversation it elevates the conversation.
  2. Don't be afraid to offer tips and suggestions. You are the experts in your business, don't be afraid to share your knowledge.
  3. Don't forget to follow up with them with anything you needed to get answers for.  Nothing is worse than waiting on answers only to never get them. Make sure you get the information to your customers so they feel important. No one ever forgets being made to feel important.
  4. Do not talk poorly about other customers, ever. Even if it was the worst kind of customer leave that for private chatter and not public. Most customers might recognize themselves if you put it out on social media or they hear it from someone who was in your shop. Use those moments to learn how to continue delivering the best customer service you can.
  5. Set clear customer service standards for your staff. Training and practice are great ways to implement the kind of customer service you wish to deliver.


Your customers are your best advertisers. They'll relay the experience they had at your shop to everyone. I know I left a shop today shouting its praises as soon as I returned to the office. Here's hoping all of your customers shout your praises daily!




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