Ottawa Buzz
Believe in it
Do you love your business? Do others know why you love your business? Do you shout it out to anyone who can hear your message?
People need to know why you believe in what you do. If they understand it, then they will believe in it as well. Have you ever met someone so passionate about what they do for a living that they told strangers about it in the grocery line? Those are the people who believe that everyone needs to know about their business.
If you aren't sharing your message often, you may be missing the opportunity to let others know what you do. There are so many avenues to share your messaging these days. Facebook, Instagram, a website, TikTok, LinkedIn, etc., are all public spaces where you can share your message.
People are more likely to shop with you when they know, like, and trust you. Are you talking to your customers when they come in to shop? Are you dazzling them with excellent customer service? Are you celebrating your wins openly? Do you respond to their comments on your social media post? Do you reward your customers for their loyalty? Are you helping them solve problems?
My friend Sean Carpenter has a motto: Build Relationships, Solve Problems but most importantly Have fun. My mentor, Zan Monroe, reminded me not to be an invisible Realtor. So I'm going to remind you not to be an invisible business. Believe in what you do, and why you do it, and don't be afraid to tell people about it.
Here are a few tips to help you be more public with your businesses:
- Do share your business with anyone who will listen. You never know who may know your next raving fan or become your raving fan.
- Do not be afraid to approach people to ask for their support. Are you running a promotion? Share it everywhere and with us here at the Chamber.
- Do network and get out there meeting other business owners. You may help them solve a problem or vice versa. You never know what kind of impact you might have on someone else or they may have on you.
If you don't know where to start, stop by, and we'll be glad to help. Just remember to believe in what you do!
